Rationale-Theme OTHELLO by William Shakespeare
Why have you made this decision?
Original Idea: At the time of writing this rationale I had decided to do Product and Packaging.
My initial idea was to create a Hamper or information pack that was to inform the audience about Othello, the story and about William Shakespeare.
New concept: However as i carried on researching more I decided to create a ticket for the show that would come in a information pack, which then maybe would have turned my idea into Distribution.
Who is the audience and how do you think you will engage with them?
Original Idea: The audience will be anyone who who doesnt understand the shakespearean language, people who want to learn more about shakespeare. There isnt a maximum age, however it will be students who are maybe studying Othello for English Literature at school, uni or college. It will be engaging to try adn get people/studens to listen/read and understand.
New Concept: My audience will be to anyone who has booked tickets to go see Othello in theatre. It doesnt neccesarily have to be engaging because the play itself would have engaged them this is something they have recieved in the post with there ticket. It will however have information with it that would inform the customer about Othello, the plot but also seating plans and maybe some quotes. I would also like to find some statistics of the history of William shakespeare and dive into just exactly how many people have seen shakespearean plays or even Othello. Just some fun facts that might interest them.
What is the function of the product-is it supposed to inform/educate/document/entertain/instruct? What has informed this decision?
Original idea: Inform/ Educate/ Entertain. Think the initial idea of tryin to get people to understand Othello with better ease.
New Concept: My new idea would sort of be a way of instructing people but to also inform them of the play and some interesting information.
How will the audience interact with the product?
Original Idea: The audience would read and learn
New Concept: I hope to create something interesting that they would read but also keep as a memorobelia of there night at the theatre
Group Crit
During this crit we all went through eachothers ideas and informing them about what we plan to do. At the time of this Crit this is what i had decided to do:Design a front and back cover, have an inside of the book which had already been published but tried to find a modern day version. Within the hamper i would put information with the book that would give the viewer and insight to the world of shakespeare with facts. Design tickets for the play so when they purchased the hamper they got tickets with it. Design a theatre poster, CD design of the Othello music and maybe have stickers. This would all be given if i had enough time.
Idea 2: Infographic of themes: Jealousy, Racism, Love, Abusive Relationships- All these could be made into advice leaflets, that come with help line numbers, anti-theme campaigns, and i could also create wrist bands that support the cause.
From the Crit these are things i need to do:
-Need more research
-Explore about info shakespearean teaching hampers
-Explore the internet for the modern day language of Othello
-Explore into info Graphics
-Define what im going to do.
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