OUGD402 What is Graphic Design for ? Part 1

The effective delivery of a message, idea or concept through the use of a visual language

"It's only a job, but a good job"

5 Key Areas-What is Graphic Design for?

-Information and way finding

-Publishing and Editorial Design

-Branding and Identity

-Product and Packaging

-Retail and Promotion

How to categorize-Use Categories to show us the type of Graphic that you are interested in

-Genres

-Content

-Audiences

-Sectors

-Functions

-Format

Information and wayfinding

-View to help people understand

-Data Driven- Present to make it understandable and organized- Information Graphics

-Taking a dull subject turning it into a visually interesting piece.

-Clean Crisp ideas

-Signage

-Info Graphics in environmental spaces

-Information Delivery

Branding and identity

-Brand- Perceived emotional corporate image as a whole

-Identity- Visual aspects that form a part of the overall brand

-Logo- Identifies a business in its simplest frm via the icon

-Stock, Format, Colour

Apple Logo:  Creative, Innovaticve, Contempory, desirable, sophisticated
IBM Logo: Corporate, commercial, efficient, technical
Habitat Logo: Sophistication, quality, Simplicity, Stripped down

Coca-Cola is the brand, identity and logo-Hisory of exploitation, dirty identity
Innocent- Simplistic design, ehalthy, ethical, gives money to charity, contemporary identity

Business cards, Products that through/across different deliverables- Clear Crisp design
-Range of Creative
-Corporate identity
-Interconnected across the board
-Typography within Branding
-Range in how to deliver-Production media
-Location, Simplified- work cross cultured, bags, vans, shop displays